Bedford Professor Emerita, University of Oregon Judith Hibbard is a Senior Researcher and Professor Emerita at the University of Oregon. Her work focuses on consumer choices and behavior in health care. Her research examines strategies that give patients more control over their health and health care. Her studies focus on public reporting of health care quality, health literacy, and patient activation. She is the lead author of the Patient Activation Measure (PAM). Dr. Hibbard holds a masters degree in Public Health from UCLA and her doctoral degree is from the School of Public Health at the University of California at Berkeley.